Everyone interested in a systematic and algorithmic approach to inventiveness can learn the material required to obtain the level 1 of MA TRIZ certification. The book shows how to experience the creation of pragmatic innovations through practical exercises. Individuals who have already obtained the MA TRIZ level 1 certificate will find a systematized knowledge in the handbook, as well as new, inspiring examples. Readers will get to know both the tools for identifying and analyzing the right innovation problems as well as the tools for quickly developing effective solutions. Knowledge about contemporary TRIZ has never been so easily available!